Photo by Mark Fletcher-Brown on Unsplash

Benchmarking rarely encourages better Corporate Social Responsibility (CSR) practices! Just here me out. “what are other companies doing to improve their CSR program?”, “what issues do they focus on?”, “how are they volunteering in their local communities?”, “how do our peers create programming with community partners?”, these are all legitimate questions to ask when creating, redesigning and improving a CSR program. To answer these questions, many companies engage in benchmarking to determine what competitors, peers and others within their industry are doing. It’s natural (and often a good idea) to seek insight on the performance of those you’re ranked against…

Jerome Tennille, MSL, CVA

Social Good advocate for CSR, Volunteer Engagement, and Sustainability. Veteran. Manager of Volunteerism at Marriott International. Visit www.jerometennille.com

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